Chinese symbol tattoos

In the last 10 years, Chinese symbol word tattoos have swept the world like a whirlwind. Many people show their fashion sense through Chinese writing. 35-40% of NBA players have some Chinese symbols.

In showbiz share a similar affection for Asian characters (words). Why are these exotic words so popular? The most apparent reason is their artistic appeal. Chinese text is like fine art. However, I notice that many Chinese tattoos look rather ordinary and bland.